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Rioja is the most influencial wine region in social media.

‘The positive face of life’ gets 23,000 followers and turns Rioja in the wine region’s most influential social networks in Spain.

The publicity initiative ‘The positive face of life‘, promoted by the Control Board of  DO Ca Rioja, has ended with a great success of participation, achieving over 23,000 followers in their profiles on the social networks Facebook and Twitter, which has become, in just four months, in the wine denomination of origin with more number of fans and followers in Spain and with more influence because of the contents published on Facebook.

LOGROÑO | JUEVES 07 DE FEBRERO DE 2013 14:10 via