The Winemakers believe it is a good time for the government to join their forces and disclosed among the younger generations the wine culture, a food which Spain is the third largest producer and whose consumption has plummeted up to 13 liters per capita.
Rioja wines manage to keep their sales over 355 million bottles for the third year running. Exports grew by 5.5% and reached a new record, offsetting the decreased of wine consumption in Spain.
‘The positive face of life’ gets 23,000 followers and turns Rioja in the wine region’s most influential social networks in Spain.
La Ruta del Vino in collaboration with various distributors and the daily El Mundo Cantabria organizes the wine fair «SANTANDER DIVINOS 2013», addressed to restaurants and wine specialized shops.